Paul Ainsworth Lord from Ainsworth Lord Estates in Darwen asks “What Does Viewing Feedback Really Mean?”
Sellers often approach us after an unsatisfactory experience with another agent, particularly in relation to poor levels of feedback following property viewings.
Surely prompt and constructive feedback should be a fundamental part of any estate agent’s service to their clients! Only when agents understand what buyers think of a property can they deliver practical advice that will enhance its sale prospects. The agent and the seller should be working hand-in-hand to achieve the desired outcome, based significantly on buyers’ comments.
We also understand the seller’s anguish in simply not knowing whether a sale is imminent following a viewing.
Sometimes, feedback is obviously positive: “When can you move out?” is clearly a strong buying signal; “What are the neighbors like?”, “Could I bring my partner round?” or “Will you be leaving that cupboard?” certainly indicate that the property is a distinct possibility, and a good agent should be able to move this interest towards a firm offer.
Some feedback can be helpful in confirming whether the asking price is positioned correctly in the market. Buyers buy by comparison, and sometimes a swift price adjustment can be imperative to avoid the house going stale on the market. For example, “The property is too small for us” usually means, “We have seen larger houses for the same price”. “The street is too busy” usually means “We’ve seen similarly priced properties in quieter streets”.
Of course, many people are just being polite when they say, “We’ll think about it”, or “I’m sure you’ll find a buyer easily”. The key to good estate agency is identifying which comments point to a sale, which point to a negotiation, and which point to a problem with the price. And we think sellers deserve to know, via prompt and supportive feedback.
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