Paul Ainsworth Lord from Ainsworth Lord Estates says “Accompanied Viewings Essential”

Paul Ainsworth Lord from Ainsworth Lord Estates in Darwen says “Accompanied Viewings Essential”

You may know your property better than anyone else, but when the time comes to sell it, a well-trained sales negotiator will maximize your chances of success, for the following reasons:

  1. The heart!The buyer’s initial objective is simply to get a feel for the property, asking themselves “could we be happy here?” In order to buy the property, they need to fall in love with it. During a first viewing, the last thing the heart needs is the seller highlighting irrelevant and distracting details. Buyers also like to discuss their heartfelt plans for the property, which is embarrassing and difficult within earshot of the seller.

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  1. The brain. The brain really kicks in on the second viewing. The heart has already booked a removal company following the first viewing, but the brain says “hey, not so fast – we need to see the property again – just to be sure!” So on the second viewing, the buyer is looking for reasons NOT to buy the property. Those small details that were irrelevant on the first viewing now become useful – unless they were unnecessarily “spent” on the first viewing. Also, the agent who accompanies the first viewing will have listened out for buying signals and objections that the seller might have missed, and which can be harnessed during the second viewing.


  1. Understanding/empathy. A good negotiator will build a relationship with the buyer, understanding their needs, preferences, hopes, aspirations and potential areas of compromise. Armed with this knowledge the agent will not just “show” the property, but “explore” it enthusiastically, whilst demonstrating how it could fit with the buyer’s lifestyle in the context of other properties the agent is also showing them.

There’s more to good estate agency than meets the eye, and for more strategic advice on any aspect of your move, please feel free to call us on 01254 760660 or visit Ainsworth Lord Estates

About ALE Admin 92 Articles
Property Profession based in Darwen, having lived and worked in the area for the last 35 years, I like to think I know the area extremely well. I have an extensive network of colleagues and friends within the Property Business and related Professions around the country. Expert opinion from my Power Team is just a phone call away...