How can Home-Staging speed up your sale?

First of all; what is home staging? …

Home staging is the art of presenting your property in such a way that it will entice potential buyers in and help them to create a clear vision of themselves living there. You want to style your home so that it stands out from the crowd, in a subtle yet striking way.

  • Are you trying to sell at a difficult time of year?
  • Has your property listing become stale, having been on the market for some time?
  • Have you pulled out all the stops to sell your home? Be honest!

It is a great method to kick-start your sale at times of year when it can be harder to sell; Winter and Summer for example, or for those properties that have been on the market for some time.

Did you know that recent evidence shows that only around 50% of properties that come onto the UK market actually sell? …

It doesn’t have to be complicated or expensive, you just need to remember that you are aiming to highlight your properties key strengths and detract from any weaknesses it may have.

* Top 5 turn-offs for buyers:

  1. Dark rooms/poor natural light
  2. Damp/stained walls
  3. No garden
  4. Bad smells
  5. No parking

* Go Compare and Rightmove data

So where should I start? …

Deep-clean & De-clutter
If you were looking for a new home, would you be enthusiastic about entering a dirty and cluttered abode?
Firstly your home needs to be the cleanest and least cluttered its ever been!
It may be as simple as buying some storage boxes and making a clean sweep of the property. Or if you have a considerable amount of belongings you may need to consider storing them off-site; depending on cost. Once you have cleared everything away and have a blank canvas in front of you, the task will become a lot easier.

Dark rooms and/or poor natural light is one of the main turn-offs for buyers, so make sure all of the curtains/blinds are open and that you use the right shades in your home. Using lamps to light up dim areas will also create a cosy and inviting space.

As well as a fresh coat of paint or wallpaper, dressing each room for its purpose will give a welcoming and personal feel to each room. For example: set the dining table, add hints of colour to your kitchen with brightly coloured fruit, add feature cushions to your living space, conceal personal items from the bathroom, etc…

Creating ambience is free and fun – so why not try putting on some relaxing music to create a comfortable living space during viewings?
Smells are important too, so a few strategically placed scented candles or a subtle bowl of potpourri will make an added difference.

Kerb Appeal
Does the outside of your property match up to the quality inside?
Consider giving the front door a fresh coat of paint and adding some hanging baskets or potted plants. And if you have children it’s also a good idea to tidy away any loose toys that may be around the place. You want your property to appeal to everyone, so use your garden to its full potential.

Structural Changes
If you do have a bit of spare cash it’s also worth considering making certain changes to your property to make it more attractive, e.g. knock through to make an open plan living space, revamp your tired bathroom with a new suite complete with shower, re-landscape the garden to make it more appealing, etc…

Successful home staging will also generate attractive photographs of your property, which are extremely important when advertising online via portals such as Rightmove and Zoopla.

An example of Good Home-Staging practice:

2 bedroom terraced in Alfred Street, Darwen

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Click on any of the images above to view this property in full.

This property is well presented, balancing tasteful, neutral decoration with modern and stylish fittings & furnishings throughout. It showcases it’s key features very nicely, as well as keeping it’s character without being too overpowering.

An example of Bad Home-Staging practice:

3 bed terraced house in Blackburn

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Click on any of the images above to view this property in full.

Although this property shows off its amount of light successfully, it has too much of the owners personality imprinted on it, and it’s poorly co-ordinated and slightly eye-watering decoration detracts from its true potential.  By smartening up the outside, changing the rugs, furnishings and adding softer colours by a simple fresh lick of paint would definitely attract more buyers to this property; enabling a quicker sale.

At Ainsworth Lord Estates we do things differently to get you the best results possible. So if you’re looking to speed up the selling process of your property in the Darwen and Blackburn area please get in touch with one of our friendly team today – on 01254 760660 or email: